Inspired by
what’s possible.

Our passion is about moving people and giving them the freedom to explore their world. More than just physically with our dependable vehicles and innovative mobility solutions, but also emotionally, through exhilarating design and intimate experiences. And because of the uniqueness of every individual, we will never settle and are always evolving to help everyone reach their full potential.

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you in the right direction.

TOYOTA PHILOSOPHY

We create vehicles by listening and responding to you. Why? Because it’s our belief that our cars should do more than help you go places on the road; they should also help you go places in life.

Safety may begin with the driver, but it certainly doesn’t end there. We're constantly innovating and researching ways to help prevent accidents from ever happening, as well as help protect those inside and outside of our vehicles in the unlikely event of an accident. Then we share our research and data with a variety of universities, government institutions and more, to help make the roads safe for everyone.

Our commitment to our customers extends to giving back to the communities where we live, work and play. We’ve contributed over $700 million to support safety, education and environmental initiatives across the U.S. since 1991. And we share our production know-how with nonprofits and community partners, from food banks to hospitals, to help them serve more people, more effectively.

Imagine a world without limits.

Over 85 years of innovation have brought us our greatest mission yet: giving the freedom of movement to humankind. That's why Toyota is the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee.

Going hybrid and beyond.

The best way toward a cleaner future is with a diverse lineup of powertrain options. Discover an impressive balance of efficiency and power—whichever powertrain you choose.

Peace of mind comes standard. feature image

Peace of mind comes standard.

For safer driving experiences, every Toyota offers an integrated system of active and passive safety technologies. Innovative Star Safety System™ and Toyota Safety Sense™ (TSS) features help protect you and your passengers, and come standard on many new Toyotas.