2023 Prius Prime

XSE Premium shown in Guardian Gray. Prototype shown with options using visual effects.

Take advantage of new possibilities.

Take your adventures as far as you can go with the all-new Prius Prime. Enjoy its plug-in advantage and find yourself going farther than what you thought possible. But more than advanced engineering and efficiency, Prius Prime displays an aerodynamic look that’s unmistakable, with an impressively smooth ride. The modern design continues inside and surrounds you with intuitive tech and convenience that are ready to take you toward a better tomorrow.


Convenience on Display

Prius Prime’s large available 12.3-in. Toyota Audio Multimedia display gives you a clear view and access to a variety of systems, while an available Digital Key gives you access to your Prius Prime right from your smartphone. Active Remote Connect trial or subscription required.



Bold Exterior

Enhancing the all-new Prius Prime are available lightweight 19-in. aluminum alloy wheels. They're designed to not only complement its modern look, but also take advantage of its low center of gravity, for a more confident drive.


Reveal Your Potential

See how the tech inside Prius Prime comes together so you can maximize everything you do.

Prius Prime alternates between electric and gas power. But with its larger battery pack, you can charge it up and drive more using only electricity. Plug it in at home, at work, or at any public charging station, and take advantage of its all-electric driving range. And if you can’t plug it in, it’s OK. Prius Prime will continue to run like an efficient hybrid.

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